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Evolving a mature financial wellbeing programme

Results

Winner
New programme won an industry standard financial wellbeing award
73%
of employees used the online education hub following relaunch
122%
increase in employees booking onto live events compared to previous year
97%
of employees would recommend the programme to colleagues

The ask

  • All aspects of employee wellbeing have been a longterm and core part of this client’s culture and  operating model and we have provided a full financial wellbeing programme for many years
  • Following a market benchmarking and benefits review exercise the client introduced some new benefits, including a revised DC pension
  • They wanted to evolve their financial wellbeing programme with the principal aims being:
    • To increase engagement with financial wellbeing
    • To incorporate content and support with their new benefits
    • To provide a programme that included 24/7/365 on‑demand learning alongside 121 interactions to make the programme accessible to all within their complex employee demographic
    • To reshape the topic-based content to provide dynamic support to help employees with topical issues and common life events
    • To launch a DC pension engagement programme for all employees UK-wide
    • To include regular prompts and access to one-to-one support to really drive confidence and change
Our comprehensive financial education programme helps colleagues understand what support is available and how to get the most out of it. It is a key pillar of our overall wellbeing strategy, and I’m really pleased to see increasing numbers of colleagues benefiting from it.
Corporate client - UK country lead

Outcome

In addition to continuing to provide career stage webinars, ‘at retirement’ workshops, and a rolling programme of live topic based webinars, the new programme also included:

  • A bespoke online financial education hub that sought to raise awareness in all areas of personal finance and
    for all the client’s employee benefits including links to all relevant benefits and portals
  • An on-demand library of recorded webinars together with short, bite-sized videos
  • A series of case studies covering both welcome and unexpected life moments - with each highlighting the
    key financial planning considerations - an action plan and links to relevant tools and further support
  • Pension engagement roadshows across the UK aimed at those starting their pension savings journeys, those
    wanting to boost their retirement planning throughout their career and those in their 10 year countdown to
    retirement
  • A dedicated financial guidance helpline to help with one-to-one queries, and to provide access to financial
    advice 
  • A calendar of regular ‘stay in the loop’ emails for continuous engagement on topical personal finance
FTSE100
company
5,000
employees in the UK
Oil&Gas
industry
70+
countries

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